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The Regis Touch: New Marketing Strategies For Uncertain TimesBy Regis Mckenna
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- Sales Rank: #1598011 in Books
- Published on: 1986-01-21
- Original language: English
- Number of items: 1
- Dimensions: 8.25" h x 5.50" w x .50" l,
- Binding: Paperback
- 193 pages
About the Author
Regis McKenna is the founder and chairman of Regis McKenna, Inc., an international marketing consulting firm headquartered in Palo Alto, California, He is also a general partner at Kleiner Perkins Caufield & Byers, a leading U.S. venture capital firm. He is an advisor to the Stanford Graduate School of Business and to the School of Government; a trustee at Santa Clara University; and a director for many private and public companies. He lectures extensively at universities and industry conferences worldwide.
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